# CallRail alternatives

> You know which ads bring calls, not which spend signs clients. What hurts, what a switch takes, and when staying with CallRail is right.

**Disclosure.** Superpractice publishes this page, ranks itself on it and competes with CallRail and the other companies listed. Rankings are Superpractice’s opinion, based only on what each company says on its own current pages, with each source quoted and dated, not on hands-on testing. No company pays to appear. https://superpractice.com/comparison-methodology We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.

Checked 2026-11-07. 86 citations, each linked to its source. Reviewed by the Superpractice team. Canonical page https://superpractice.com/alternatives/callrail-alternatives.

You know which ads make the phone ring. What you can’t see is which of that spend signed clients. CallRail starts at $55 a month for 5 numbers and 250 minutes. CallTrackingMetrics and WhatConverts replace it directly. Superpractice is a different purchase, a marketing plan that traces each signed client to its source. Lead Docket and Lawmatics work beside a call tracker. Staying with CallRail can also be right.

## Why do firms look for an alternative to CallRail, and when should they stay?

_Superpractice’s assessment._ CallRail does the first half of the job well. It shows which ads and keywords made the phone ring. Its pages don’t describe tracking signed clients or fees from closed matters, so your team marks those by hand or with a tag. Firms also look when they outgrow the 5 numbers and 250 minutes a plan starts with, or learn that cancelled numbers can’t be recovered. [1][2][3][4][5]

Stay if your case system already closes the loop on CallRail calls. CallRail logs every call into Clio Manage with its source, and connects to Clio Grow, Lawmatics and Lead Docket. Voice Assist, its AI voice agent for law firm intake, answers around the clock. Prices are published from $55 a month, with no long-term contract. If that reporting satisfies you, a switch costs effort and buys little. [6][7][8][9][10][11][12]

## The shortlist

| Rank | Provider | Match | Best for | Pricing posture |
|---|---|---|---|---|
| 1 | CallTrackingMetrics (CTM) | like-for-like | A firm replacing CallRail that wants every call, chat, form and text tracked in one tool and an AI voice agent billed by the minute. | Published and month to month, with 30 days’ notice to cancel. Plans start at $79 a month, or $65 billed yearly, plus numbers and minutes. The AI voice agent is 12 cents a minute after 60 included minutes. [23][24][25][26][22][16] |
| 2 | WhatConverts | like-for-like | A firm replacing CallRail that wants to know which campaign and keyword produced each call and form, at the lowest published entry price on this list, and will assign each lead’s value itself or in its CRM. | Published, with a 14-day free trial, and you can cancel anytime. Plans start at $30 a month and renew automatically. Service fees are refundable only in the first 30 days, and usage fees never are. [37][27][38][39] |
| 3 | Superpractice | adjacent | A firm whose real question is which spend signed clients and that wants a Managed Ads plan tracing each one from ad click across 48 channels, not a standalone call-tracking tool. | Published and month to month, with no contract or exit fee. Managed Ads costs $997 to $4,000 a month, call tracking and attribution included, plus your ad spend. The Platform alone has no platform fee. [56][53][42][46][57][54] |
| 4 | Lead Docket (by Filevine) | complementary | A plaintiff firm that keeps CallRail for its numbers and wants intake software reporting revenue by marketing source, with return on closed cases from Filevine settlement amounts and the spend it enters itself. | Not publicly disclosed |
| 5 | Lawmatics | complementary | A firm that will keep CallRail and wants a legal CRM where call sources, Google Ads spend and the matter values the firm updates come together to calculate ROI. | Not publicly disclosed |

### 1. CallTrackingMetrics (CTM)

- **Best for.** A firm replacing CallRail that wants every call, chat, form and text tracked in one tool and an AI voice agent billed by the minute.
- **Why it ranks here.** The closest like-for-like swap, so it ranks first. It tracks calls, chats, forms and texts in one tool. It adds unlimited users, an AI voice agent billed by the minute and numbers you keep. [13][14][15][16][17]
- **Strength.** A strong pick if you want CallRail’s job done in one tool. Every call, chat, form and text is tied to the ad behind it. Calls you qualify can go back to Google Ads as conversions. Numbers you buy or port in are yours to keep, and porting them away is free. [13][18][17][19]
- **Limitation.** It tracks the lead, not the signed client. Its pages don’t describe tracking signed clients or fees inside CTM, only star ratings and dollar values your team assigns. Plans include no numbers or minutes, so your bill is the plan fee plus usage. [20][21][22]
- **Pricing posture.** Published and month to month, with 30 days’ notice to cancel. Plans start at $79 a month, or $65 billed yearly, plus numbers and minutes. The AI voice agent is 12 cents a minute after 60 included minutes. [23][24][25][26][22][16]

### 2. WhatConverts

- **Best for.** A firm replacing CallRail that wants to know which campaign and keyword produced each call and form, at the lowest published entry price on this list, and will assign each lead’s value itself or in its CRM.
- **Why it ranks here.** A like-for-like swap at the lowest published price here, from $30 a month. It ranks below CTM because its pages don’t describe an AI voice agent. You set each lead’s value yourself or in your CRM. [27][28][29][30]
- **Strength.** A good fit if your question is which campaign brought each lead. Every call is tied to its campaign, keyword and value. On the Elite plan, it follows a visitor across visits and devices, so an earlier ad gets credit for a later call. You can download all your data with one click. [31][32][33][34]
- **Limitation.** It tracks leads and stops there. Its pages don’t describe an AI voice agent, a CRM of its own or tracking signed clients. Its terms don’t say who owns your data or how long it is kept after you cancel. [28][35][30][36]
- **Pricing posture.** Published, with a 14-day free trial, and you can cancel anytime. Plans start at $30 a month and renew automatically. Service fees are refundable only in the first 30 days, and usage fees never are. [37][27][38][39]

### 3. Superpractice

- **Best for.** A firm whose real question is which spend signed clients and that wants a Managed Ads plan tracing each one from ad click across 48 channels, not a standalone call-tracking tool.
- **Why it ranks here.** Superpractice is a law firm growth company, not a call-tracking tool, so it ranks third. It is one growth system, with call tracking, its CRM and AI agents in every Managed Ads plan. Every signed client is traced to its source across 48 channels, and it connects to CallRail. [40][41][42][43][44][45][46][47][48][49]
- **Strength.** A strong pick if you need to know which spend signed clients. Every signed client is traced to its source across 48 channels, even if they visited your site before calling. Rainmaker weighs every dollar against signed clients in one return number. AI agents work alongside your team, and video ads star your AI avatar with no shoot. [47][48][50][51][44][52]
- **Limitation.** You buy a marketing plan, not a tracking number. Call tracking comes inside Managed Ads at $997 to $4,000 a month, or inside the Platform if you run your own marketing. The pricing page doesn’t list how many numbers a plan includes or international numbers. [40][42][53][54][55]
- **Pricing posture.** Clear pricing yes, What’s included yes, No long contract yes. Published and month to month, with no contract or exit fee. Managed Ads costs $997 to $4,000 a month, call tracking and attribution included, plus your ad spend. The Platform alone has no platform fee. [56][53][42][46][57][54]

### 4. Lead Docket (by Filevine)

- **Best for.** A plaintiff firm that keeps CallRail for its numbers and wants intake software reporting revenue by marketing source, with return on closed cases from Filevine settlement amounts and the spend it enters itself.
- **Why it ranks here.** Ranks fourth because it works beside CallRail, not in its place. It is intake software that connects to CallRail and reports revenue by marketing source, which suits a plaintiff firm whose gap is intake, not tracking. [58][59][60][61]
- **Strength.** A good fit if you want to see which marketing source pays in closed cases. It reports revenue, conversion rates and wanted leads by source. With Filevine, it uses settlement amounts and legal fees to calculate your return. [60][62]
- **Limitation.** It doesn’t replace your call tracker. It connects to tracking numbers rather than providing them, and you enter your marketing spend yourself. Its pages don’t describe pulling spend from ad platforms, and prices aren’t published. [63][64][65][66]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract no. Not publicly disclosed

### 5. Lawmatics

- **Best for.** A firm that will keep CallRail and wants a legal CRM where call sources, Google Ads spend and the matter values the firm updates come together to calculate ROI.
- **Why it ranks here.** Like Lead Docket, it works beside CallRail rather than replacing it. It is a legal CRM that logs each CallRail call with its source and weighs Google Ads spend against the matter values you update. [68][69][70]
- **Strength.** A good fit if you want source, spend and matter value to meet in your CRM. Source and ROI reporting live inside the CRM, and Google Ads spend logs to campaigns automatically. Merlin Engage agents reach leads by text, email, voice and chat and hand off to your team when judgment is needed. [71][70][72]
- **Limitation.** You still need CallRail, because Lawmatics doesn’t sell tracking numbers. Prices aren’t published, and you commit to the full term’s fees when you sign. Paying monthly doesn’t mean you can cancel monthly. [69][73][74][75][76]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract no. Not publicly disclosed

## Superpractice is not the right alternative when

- You want a tracking number on a billboard, mailer or directory listing and nothing more.
- Your agency runs your ads and reports in its own call tracking account, and you’re keeping that agency.
- You want a standalone tool under $100 a month with no marketing plan attached.
- You need tracking numbers in Canada, the UK or Australia.
- Your case system already closes the loop on every tracked call, and you trust the numbers.

## What leaves with you, and what to ask CallRail first

Your tracking numbers are the asset, so port them before you cancel. CallRail releases numbers when you cancel, and you can’t get them back. Check your renewal date too. You may not need to leave, since Superpractice connects to CallRail and your numbers can stay put.

- You own your data under CallRail’s terms, and the call dashboard exports to Excel or PDF. [77][78]
- Numbers port in and out. Porting in is free and usually takes 4 to 6 weeks, and CallRail may charge to port in or out. [79][80]
- When you cancel, numbers are released at the end of the billing cycle and can’t be recovered. Calls stop reaching you. [5]
- Plans renew monthly or yearly. An annual plan renews for a year unless you give notice 30 days before it ends, and fees run to the end of the term with no refund. [81][82][83]
- Superpractice moves your active campaigns, sets up attribution and intake routing, and most firms are live within 5 business days. It imports your existing leads and contacts at no extra cost. [84][85][86]
- Superpractice connects to CallRail and includes call tracking in every Managed Ads plan, so your numbers can stay put while attribution moves. [49][42]
- Superpractice plans are month to month with no annual contract, exit fee or minimum term. [56]

## What should you ask any provider?

- **How does the tool know a lead became a client?** Ask whether your team marks it, a tag infers it, your case system syncs it or the tool traces it from the click. Then ask what happens when one person calls, fills a form and books on three different days.
- **What will the bill be at your real volume?** Price last month’s calls, minutes, numbers and texts on each published rate card. Ask what is included, what renews automatically and what is refundable.
- **Who owns the numbers, and how long does porting take?** Get the port-out process and timeline in writing. Ask about fees and what happens to your numbers and data the day you cancel.
- **Where do the lead and its source land?** Ask which intake or case system the tool writes to and which fields travel. Ask whether it creates a new contact or matter.
- **Who answers the phone when no one can?** Ask whether an AI voice agent is offered, what it costs and how it hands a caller to your team. Your team keeps every engagement decision either way.
- **What does the contract commit you to?** Ask for the term, renewal date, notice period and any exit fee. Get the answers in writing before the trial ends.

## How we made this page

- Built only from each company’s public pages on the date shown. We didn’t test any product, and Superpractice has no customer, partner or affiliate tie to any company named here.
- Superpractice publishes this list and appears on it as an adjacent option, not a like-for-like one.
- CallRail’s pricing page shows yearly prices first. The monthly prices here, from $55, come from its monthly view.
- CallRail’s pricing page shows two different rates for extra minutes, so we don’t state either one.
- CTM’s pages describe usage as the larger share of the bill, so the prices here are starting points, not your total.
- Lead Docket and Lawmatics don’t publish plan prices. Lead Docket’s terms come from a Filevine agreement, so your order may differ.
- Results companies report about their customers aren’t shown, and neither are third-party reviews or ratings.
- Products, prices and terms change. Where a company doesn’t publish a detail, we say so rather than estimate it.
- Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

## Change log

- 2026-11-07. First draft for review.
- 2026-11-08. Added Superpractice’s one-system design.

## Cite this list

> Superpractice team. CallRail alternatives (2026). Last checked November 7, 2026. https://superpractice.com/alternatives/callrail-alternatives

## Sources

1. CallRail publishes a law firm page describing Call Tracking and Form Tracking as the way to pinpoint which ads, keywords and offers made clients call and convert. “helps you pinpoint the ads, keywords, and offers that sparked your best clients to call and convert.” https://www.callrail.com/legal-services (checked 2026-11-07)
2. CallRail offers source tracking (a number per campaign) and visitor tracking (a number per website visitor). “CallRail offers two types of call tracking: source tracking and visitor tracking” https://www.callrail.com/call-tracking/attribution (checked 2026-11-07)
3. CallRail's pages do not describe tracking signed clients, retained cases or revenue from closed matters; conversions are marked by the team or auto-tagged by AI as outcomes such as appointment scheduled. Not publicly disclosed on the pages checked. https://www.callrail.com/call-tracking/attribution; https://www.callrail.com/call-tracking/reporting; https://www.callrail.com/premium-conversation-intelligence; https://www.callrail.com/legal-services (checked 2026-11-07)
4. Every plan starts with 5 numbers and 250 minutes. “Optimize your marketing and convert more customers with packages that start with 5 numbers & 250 minutes.” https://www.callrail.com/pricing (checked 2026-11-07)
5. On cancellation, tracking numbers are released at the end of the billing cycle and cannot be recovered. “Once your phone numbers are released, they cannot be recovered.” https://www.callrail.com/faq (checked 2026-11-07)
6. Every inbound call is logged to Clio Manage with source, medium, campaign and keywords, and Voice Assist can book into Clio Manage. “Every inbound call is logged to Clio Manage with full attribution” https://www.callrail.com/integrations/clio-manage (checked 2026-11-07)
7. The Clio Grow integration checks for a matching contact on every call, text or form and logs attribution into Clio Grow. “Every time a lead calls, texts, or submits a form CallRail manages the data entry behind the scenes by checking Clio Grow for a matching contact.” https://www.callrail.com/integrations/clio-grow (checked 2026-11-07)
8. The Lawmatics integration creates or updates a contact for every tracked call, text and form, and can open a new intake matter for each new contact. “If enabled, CallRail can also open a new intake matter for every brand-new contact, allowing your intake automations to engage them immediately.” https://www.callrail.com/integrations/lawmatics (checked 2026-11-07)
9. The Lead Docket integration creates a new lead in Lead Docket for each CallRail call, with recordings and transcriptions in the lead profile. “When a call is received through CallRail, a new lead is automatically created in Lead Docket, eliminating the need for manual data entry.” https://www.callrail.com/integrations/lead-docket (checked 2026-11-07)
10. Voice Assist is described as a 24/7 AI voice agent for law firms that handles inbound calls, captures intake details and qualifies leads. “This AI voice agent handles inbound calls, captures crucial intake details, and qualifies leads so your team can focus on converting clients into cases.” https://www.callrail.com/ai-voice-agent-for-lawyers (checked 2026-11-07)
11. CallRail says plans start at $55 a month. “Plans start at just $55, and scale with you as you grow.” https://www.callrail.com (checked 2026-11-07)
12. CallRail says it does not require long-term contracts and accounts can be cancelled at any time. “Because we don't require long-term contracts, you can cancel your account any time.” https://www.callrail.com/faq (checked 2026-11-07)
13. CTM connects every call, chat, form fill and text to the ad that drove it, using tracking numbers and dynamic number insertion. “Connect every call, chat, form-fill, and text to exactly which ad drove it using tracking numbers and dynamic number insertion.” https://www.ctm.com/ (checked 2026-11-07)
14. Every plan includes unlimited users. “Plan Details Unlimited users” https://www.ctm.com/plans-pricing/ (checked 2026-11-07)
15. VoiceAI is an AI voice agent that answers calls, books appointments and qualifies leads at any hour. “AI voice agents to answer calls, book appointments, and qualify leads, feeding your team wins at any hour.” https://www.ctm.com/features/lead-management/voiceai (checked 2026-11-07)
16. The first 60 minutes of every VoiceAI agent are included, then $0.12 a minute. “The first 60 minutes of every VoiceAI agent are included free, then only $0.12/minute after that.” https://www.ctm.com/features/lead-management/voiceai (checked 2026-11-07)
17. Numbers bought or ported into CTM are the firm's to keep and can be taken when leaving. “The numbers you buy, or port, into CTM are yours to keep. If you decide to leave at any point, you can take these numbers with you.” https://www.ctm.com/features/call-tracking/phone-numbers/ (checked 2026-11-07)
18. Calls qualified in CTM can be sent back to Google Ads as offline conversions, with enhanced conversions supported. “calls you qualify in CTM can be sent back to Google as offline conversions, with support for Google Ads enhanced conversions.” https://www.ctm.com/features/call-tracking/google/ (checked 2026-11-07)
19. Porting numbers into or away from CTM is free. “It's completely free to port your numbers to CTM or away if you decide to leave.” https://www.ctm.com/features/call-tracking/phone-numbers/ (checked 2026-11-07)
20. Conversations are scored from 1 to 5 stars, with dollar values and text labels. “Measure the quality of your conversations from 1 to 5 stars, including dollar values and text labels.” https://www.ctm.com/plans-pricing/ (checked 2026-11-07)
21. CTM's pages do not describe tracking signed clients, retained matters or revenue from closed cases inside CTM; ROI rests on values assigned to conversations and on CRM integrations. Not publicly disclosed on the pages checked. https://www.ctm.com/features/call-tracking/; https://www.ctm.com/features/call-reporting/; https://www.ctm.com/plans-pricing/; https://www.ctm.com/blog/industry/legal-services/ (checked 2026-11-07)
22. Plans include no numbers or minutes; the firm buys the numbers it needs and pays for minutes used. “Unlike some other call tracking solutions, our plans do not come with any included numbers or minutes.” https://www.ctm.com/plans-pricing/faqs/ (checked 2026-11-07)
23. CTM offers month-to-month engagements with no contracts, and discounted annual commitments. “We offer our customers flexibility with month-to-month engagements and no contracts.” https://www.ctm.com/plans-pricing/faqs/ (checked 2026-11-07)
24. Month-to-month terms can be cancelled on 30 days' notice to support. “month-to-month terms may be cancelled by the Customer upon 30 days' notice given to our support team” https://www.ctm.com/legal/tos/ (checked 2026-11-07)
25. Plan fees billed monthly are $79 (Marketing Lite), $179 (Marketing Pro) and $329 (Sales Engage), plus usage. “Monthly Fee $79/mo (billed monthly) $179/mo (billed monthly) $329/mo (billed monthly)” https://www.ctm.com/plans-pricing/ (checked 2026-11-07)
26. Billed yearly, the same plans are $65, $149 and $274 a month. “Annual Pre-Pay Option $65/mo (billed yearly) $149/mo (billed yearly) $274/mo (billed yearly)” https://www.ctm.com/plans-pricing/ (checked 2026-11-07)
27. A single-account Call Tracking plan is $30 a month. “Call Tracking Single Account $ 30 /mo” https://www.whatconverts.com/pricing/ (checked 2026-11-07)
28. WhatConverts' pages do not describe an AI voice agent, AI receptionist or any product that answers inbound calls; call greetings are recorded announcements. Not publicly disclosed on the pages checked. https://www.whatconverts.com/features/lead-tracking/call-tracking/; https://www.whatconverts.com/features/lead-tracking/call-tracking/ai-lead-analysis/; https://www.whatconverts.com/ (checked 2026-11-07)
29. Quote and sales values are assigned to calls so call data becomes revenue data. “Automatically assign quote and sales values to calls, so your call data becomes revenue data.” https://www.whatconverts.com/call-tracking-platform/ (checked 2026-11-07)
30. WhatConverts' pages do not describe tracking signed clients or revenue from closed matters; revenue is a value assigned to a lead or synced from a CRM. Not publicly disclosed on the pages checked. https://www.whatconverts.com/call-tracking-platform/; https://www.whatconverts.com/features/lead-management/; https://www.whatconverts.com/case/lawyers-and-attorneys/ (checked 2026-11-07)
31. WhatConverts connects every call to its marketing source, showing the campaign, keyword and value behind each lead. “WhatConverts connects every call to its exact marketing source, revealing the campaign, keyword, and value behind each lead.” https://www.whatconverts.com/features/lead-tracking/call-tracking/ (checked 2026-11-07)
32. Elite plans include Customer Journey and multi-click marketing attribution capturing every attribution point for each visitor. “Multi-click Marketing Attribution Capture all marketing attribution points for each visitor.” https://www.whatconverts.com/pricing/ (checked 2026-11-07)
33. Customer Journeys tracks across sessions and devices so an earlier ad gets credit for a later call. “Track across sessions and devices, so when last week's ad becomes today's revenue call, it gets the credit it deserves.” https://www.whatconverts.com/features/lead-tracking/call-tracking/customer-journeys/ (checked 2026-11-07)
34. The entire data set can be downloaded or sent with one click. “You can download or send your entire data set with one click.” https://www.whatconverts.com/features/lead-management/export-leads/export-all-data/ (checked 2026-11-07)
35. WhatConverts' pages do not describe a CRM of its own; leads are exported or sent to the firm's CRM. Not publicly disclosed on the pages checked. https://www.whatconverts.com/features/lead-management/; https://www.whatconverts.com/; https://www.whatconverts.com/lead-intelligence/ (checked 2026-11-07)
36. The Terms of Use read on 2026-11-07 do not state who owns the lead and call data in the account or how long it is kept after cancellation. Not publicly disclosed on the pages checked. https://www.whatconverts.com/terms-of-use/ (checked 2026-11-07)
37. Plans start with a 14-day free trial and can be cancelled anytime. “14 day free trial, cancel anytime” https://www.whatconverts.com/ (checked 2026-11-07)
38. Subscriptions renew automatically on each monthly or yearly anniversary of the first charge. “WHATCONVERTS WILL AUTOMATICALLY RENEW YOUR MEMBERSHIP ON EACH MONTHLY OR YEARLY ANNIVERSARY OF THE DATE THAT WE FIRST CHARGE YOUR PAYMENT METHOD FOR THE FIRST SUBSCRIPTION FEE.” https://www.whatconverts.com/terms-of-use/ (checked 2026-11-07)
39. Service fees are refundable only in the first 30 days; usage fees are never refundable. “Service Fees may be refundable only within the first thirty (30) calendar days of service.” https://www.whatconverts.com/terms-of-use/ (checked 2026-11-07)
40. Superpractice does not sell call tracking as a standalone product; the pricing page lists call tracking as an included item in Managed Ads, Website and Platform pricing, and names CallRail as an integration. Not publicly disclosed on the pages checked. https://superpractice.com/pricing.md (checked 2026-11-07)
41. Superpractice describes itself as one client acquisition operating system, run by AI and experts. “One client acquisition operating system, run by AI and experts.” https://superpractice.com/index.md (checked 2026-11-08)
42. Every Managed Ads plan includes lead and call tracking. “| Lead & call tracking | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
43. Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform. “Superpractice AI-native CRM + client-acquisition platform” https://superpractice.com/pricing.md (checked 2026-11-07)
44. Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets. “They call, text, email, and follow up toward your goals” https://superpractice.com/features/procedures.md (checked 2026-11-07)
45. Managed Ads plans include monthly AI credits, calling minutes and text segments, used by AI actions such as agents following up the firm’s leads and drafted texts and emails. “agents following up your leads” https://superpractice.com/pricing.md (checked 2026-11-07)
46. Managed Ads plans include attribution from ad click to signed client. “full attribution from ad click to signed client” https://superpractice.com/pricing.md (checked 2026-11-07)
47. Every signed client is traced back to the original source. “Every signed client, traced back to the original source” https://superpractice.com/features/attribution.md (checked 2026-11-07)
48. Attribution recognizes 48 channels, including AI search referrals. “48 channels recognized, including AI search referrals.” https://superpractice.com/features/attribution.md (checked 2026-11-07)
49. The platform includes Google and Outlook calendar and email, Clio and CallRail integrations. “| Integrations: Google and Outlook calendar and email, Clio, CallRail | Included |” https://superpractice.com/pricing.md (checked 2026-11-07)
50. An anonymous earlier website visit is stitched to the later caller so credit lands on the right source. “The anonymous Tuesday browser gets stitched to the Friday caller, so credit lands where it belongs.” https://superpractice.com/features/attribution.md (checked 2026-11-07)
51. Rainmaker reconciles every channel, campaign and dollar against signed clients into one return number. “Every channel, campaign, and dollar reconciled against signed clients, one honest return number.” https://superpractice.com/features/rainmaker.md (checked 2026-11-07)
52. Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot. “Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.” https://superpractice.com/index.md (checked 2026-11-07)
53. Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately. “Scale is $4,000/month plus 10% of ad spend over $10k.” https://superpractice.com/pricing.md (checked 2026-11-07)
54. The Platform on its own is for firms that bring their own marketing, with the CRM included and no platform fee or monthly minimum. “There is no platform fee or monthly minimum; you pay for the work the AI does, nothing else.” https://superpractice.com/pricing.md (checked 2026-11-07)
55. The pricing page does not state how many tracking numbers a plan includes, or international numbers. It prices phone numbers at $8 a month each and calls at 5¢ a minute. Not publicly disclosed on the pages checked. https://superpractice.com/pricing.md (checked 2026-11-09)
56. Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term. “There is no annual contract, exit fee, or minimum term.” https://superpractice.com/pricing.md (checked 2026-11-07)
57. Ad spend is separate and paid directly to the ad platforms. “Ad spend is separate and paid directly to the ad platforms” https://superpractice.com/pricing.md (checked 2026-11-07)
58. Lead Docket describes itself as AI legal intake software. “Lead Docket: AI Legal Intake Software | Prioritize Leads” https://www.leaddocket.com/ (checked 2026-11-07)
59. The integrator list names CallRail and CallTrackingMetrics among call tracking tools, plus Zapier, Google Ads, Facebook Lead Ads and many answering services. “CallRail Call Rail Form CallRuby CallTrackingMetrics” https://www.leaddocket.com/integrations/ (checked 2026-11-07)
60. Lead Docket measures revenue by marketing source, conversion rates and wanted leads. “Measure revenue by marketing source, conversion rates, wanted leads, and more.” https://www.leaddocket.com/features/ (checked 2026-11-07)
61. Lead Docket files its customer stories under personal injury and family law; all four case studies listed are personal injury. “Personal Injury Family Law All Reviews Case Studies” https://www.leaddocket.com/reviews/ (checked 2026-11-07)
62. With Filevine, Lead Docket tracks project phases and uses settlement amounts and legal fees to calculate ROI. “Lead Docket automatically tracks project phases in Filevine, and uses settlement amounts and legal fees to calculate ROI.” https://www.leaddocket.com/integrations/ (checked 2026-11-07)
63. Lead Docket integrates with call tracking numbers, website forms, answering services and case management software. “Lead Docket integrates with your call tracking numbers, website forms, answering services, case management software, and much more.” https://www.leaddocket.com/features/ (checked 2026-11-07)
64. The firm enters its marketing spend in Lead Docket to track campaign outcomes. “Enter your marketing spend in Lead Docket to track the outcome of your campaigns.” https://www.leaddocket.com/features/ (checked 2026-11-07)
65. Lead Docket’s pages do not describe pulling ad spend automatically from Google Ads, Meta or other ad platforms. Not publicly disclosed on the pages checked. https://www.leaddocket.com/; https://www.leaddocket.com/features/; https://www.leaddocket.com/pricing/; https://www.leaddocket.com/integrations/; https://www.leaddocket.com/about/; https://www.leaddocket.com/contact-us/; https://www.leaddocket.com/reviews/; https://www.leaddocket.com/subscription-agreement/ (checked 2026-11-07)
66. Lead Docket does not publish prices; its pricing page offers a custom quote. “Get a Custom Quote Your firm is unique and so are your needs. That's why we'll help you identify a solution and price that is tailored” https://www.leaddocket.com/pricing/ (checked 2026-11-07)
67. Lead Docket publishes no price, plan tier, setup fee or minimum. It bills per licensed user (ld-rc-008), with no per-user price shown. Not publicly disclosed on the pages checked. https://www.leaddocket.com/pricing/; https://www.leaddocket.com/subscription-agreement/ (checked 2026-11-07)
68. Lawmatics describes itself as the AI-powered legal CRM built for client acquisition. “The AI-powered legal CRM built for client acquisition” https://www.lawmatics.com/pricing (checked 2026-11-07)
69. The CallRail integration logs incoming calls and records which marketing source each call is attributed to. “Log incoming calls and automatically record which of your marketing sources the call is attributed to.” https://www.lawmatics.com/integrations/callrail (checked 2026-11-07)
70. The Google Ads integration logs ad spend to marketing sources and campaigns in Lawmatics and calculates ROI against the value of converted matters. “Google Ads spend automatically logged on marketing sources & campaigns in Lawmatics” https://www.lawmatics.com/integrations/google-ads (checked 2026-11-07)
71. Lawmatics describes a marketing ROI calculator and Google Ads integration as tools for the firm to execute, manage and report on its own marketing campaigns from the CRM. “With our marketing return of investment (ROI) calculator and Google Ads integration, you can access the tools you need to execute, manage and report on your marketing campaigns” https://www.lawmatics.com/data-reporting/law-firm-kpi-dashboard (checked 2026-11-07)
72. Merlin Engage operates across SMS, email, voice and web chat and escalates to a firm member when a situation calls for human judgment. “It operates across SMS, email, voice, and web chat, and escalates to a firm member whenever a situation calls for human judgment.” https://www.lawmatics.com/ai/merlin-engage (checked 2026-11-07)
73. Lawmatics offers tailor-made pricing plans and a custom quote rather than published plan prices. “We offer tailor-made pricing plans for law firms of all sizes — so you pay only for what you need. Help us get to know you better for a custom quote.” https://www.lawmatics.com/pricing (checked 2026-11-07)
74. No dollar price for the Essential, Premium or Enterprise plans appears on lawmatics.com. Not publicly disclosed on the pages checked. https://www.lawmatics.com/pricing (checked 2026-11-07)
75. Fees for the full Initial Service Term and each Renewal Term are committed when the Order Form is signed and are non-cancellable and non-refundable. “Fees for the full Initial Service Term and each Renewal Term are committed when you sign your Order Form. They are non-cancellable and non-refundable” https://www.lawmatics.com/terms-of-use (checked 2026-11-07)
76. Monthly billing is a payment schedule only and does not create a month-to-month subscription or a right to cancel month to month. “monthly billing is a payment schedule only. It does not create a month-to-month subscription or a right to cancel month to month.” https://www.lawmatics.com/terms-of-use (checked 2026-11-07)
77. The Terms of Use state the customer owns its Service Data. “You shall own your Service Data.” https://www.callrail.com/legal (checked 2026-11-07)
78. The call analytics dashboard exports to Excel or PDF, and white label call tracking is available. “Your call analytics dashboard can be exported as an Excel file or saved as a PDF document to share with clients and colleagues.” https://www.callrail.com/call-tracking/attribution (checked 2026-11-07)
79. Business numbers can be ported into and out of CallRail; porting in is free and typically takes 4 to 6 weeks. “Take your business numbers with you, in and out of CallRail.” https://www.callrail.com/call-tracking/phone-numbers (checked 2026-11-07)
80. CallRail may incur additional fees for porting phone numbers in or out. “In some cases, CallRail may incur additional fees related to porting your phone numbers into or out of CallRail.” https://www.callrail.com/legal (checked 2026-11-07)
81. Subscriptions renew automatically on each monthly or yearly anniversary unless cancelled before the anniversary date. “CALLRAIL WILL AUTOMATICALLY RENEW YOUR SUBSCRIPTIONS ON EACH MONTHLY OR YEARLY ANNIVERSARY” https://www.callrail.com/legal (checked 2026-11-07)
82. An annual term runs twelve months and renews for one-year terms unless either party gives notice at least 30 days before the end of the term. “If you elect an annual term, these Terms of Use shall continue for a period of twelve months and shall automatically renew for successive one (1) year renewal terms” https://www.callrail.com/legal (checked 2026-11-07)
83. Subscription fees are charged to the end of the current term on cancellation and are not refunded. “YOU WILL BE CHARGED SUBSCRIPTION FEES UNTIL THE EXPIRATION OF YOUR THEN-CURRENT SUBSCRIPTION TERM AND SUBSCRIPTION FEES WILL NOT BE REFUNDED, IN WHOLE OR IN PART” https://www.callrail.com/legal (checked 2026-11-07)
84. When a firm moves from another agency, Superpractice migrates active campaigns, configures attribution and sets up intake routing. “We migrate your active campaigns, configure attribution, and set up intake routing so nothing drops during the handoff.” https://superpractice.com/pricing.md (checked 2026-11-07)
85. Superpractice says most firms moving from another agency are fully live within 5 business days. “Most firms are fully live within 5 business days.” https://superpractice.com/pricing.md (checked 2026-11-07)
86. Superpractice imports a firm’s existing leads and contacts at no extra cost. “We also import your existing leads and contacts at no extra cost.” https://superpractice.com/pricing.md (checked 2026-11-09)

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