Case Study

Family Law Firm

How a Family Law Firm Achieves 158 New Client Opportunities Monthly @ 19% Conversion Rate - 3x Industry Average
156

Monthly leads

242%

Increase in opportunities

19%

Conversion rate

At the heart of the family law firm's success story lies a commitment to redefining family law services, driven by the managing partner's vision for excellence.

As a board-certified specialist in marital and family law, the managing partner brings unparalleled expertise and a deep commitment to excellence in every case handled by the firm. This prestigious certification, recognized by the Florida Bar, sets the family law firm apart in a crowded legal market, underscoring its dedication to the highest standards of legal knowledge, professionalism, and client care. Despite this distinguished position, the family law firm faced the universal challenge of reliably acquiring new clients in a competitive regional market. The firm’s reliance on referrals, while beneficial, limited its growth potential and market reach. Recognizing the need for a transformative approach to client acquisition and market dominance, the family law firm turned to SuperPractice for innovative, data-driven solutions.

The Problem

Here’s the anonymized version:

The family law firm faced multiple challenges that are common in today’s legal landscape:

  1. An over-reliance on referrals, limiting growth potential and market reach
  2. Ineffective traditional marketing methods failing to connect with modern legal consumers
  3. Lack of a cohesive, multi-channel approach to client acquisition

The Solution: From Referral-Dependent to Market Leader

Recognizing the need for a transformative approach, the family law firm partnered with us to implement The Superpractice Method™. This comprehensive system is designed to turn the challenges of the digital age into competitive advantages. Key components of the implementation included:

  1. Deployment of a Custom Client Acquisition System: Within 7 days, we set up a tailored system to capture high-intent leads and nurture them through the buying process.
  2. Application of the 7-11-4 Rule: We created a multi-channel strategy to engage potential clients across 11 touchpoints in 4 different locations, providing 7 hours of content consumption.
  3. High-Impact Video Asset Creation: We collaborated with the family law firm to create high-value videos that provided immediate value to potential clients while showcasing the firm’s expertise.
  4. Omnipresent Remarketing: We implemented a system to keep the family law firm at the forefront of potential clients’ minds with valuable, relevant content throughout their decision-making process.
  5. Data-Driven Optimization: Using our proprietary data model, we provided the family law firm with real-time insights into their pipeline, allowing for rapid, informed decision-making.

The Results

The family law firm’s journey from referral reliance to market domination isn’t just a success story – it’s a blueprint for your firm’s growth. With SuperPractice’s strategies, you too can break free from the referral cycle and achieve unprecedented growth.

  • 158 New Client Opportunities Monthly: A consistent influx of potential clients, providing steady growth.
  • 19% Conversion Rate: Tripling the industry average of 7%, maximizing the value of each lead.
  • 242% Increase in Opportunities: A dramatic expansion of the firm’s potential client base.
  • 175% Increase in Calls: Direct evidence of heightened market presence and client interest.
Family Law Firm
Primary practice area
Family Law
Growing with Superpractice since
June 2018
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