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AI that does what
marketing agencies can't.
For law firms ready to grow. AI that runs campaigns, answers calls, and follows up—24/7. Better results, lower cost, no contracts.

Powering innovative law firms
Law firm marketing is broken.
Agencies charge premium fees for part-time attention and underwhelming results. Reports show clicks and impressions—but never the answer to the only question that matters:What's my cost per signed client?
Follow-ups slip through the cracks, leads go radio silent. Opportunities vanish and growth stalls.
There's a better way.
AI That Runs.
Experts That Guide.
Your marketing never stops. Your data stays connected. Your strategy stays sharp. We make sure of it.
Grow
AI-powered client acquisition with strategic expertise in every decision.
AI Agents
Your always-on AI team handling calls, follow-ups, copy, and analysis.
AI Intelligence
Every metric across your entire operation, queryable in seconds.
AI Marketing
That Actually Delivers.
Strategy. Campaigns. Optimization. Attribution. All powered by AI—and guided by human experts who know legal marketing inside and out.
Strategy Built On Data. Not Guesswork.
Our AI analyzes your market, competition, and opportunity. Then builds a complete marketing plan—and executes.
Know Before You Spend a Dime.
Our proprietary AI Focus Group tests your ads against simulated audiences before launch. High correlation with real response. Know what works before you pay.
Optimization That Never Sleeps.
24/7 monitoring. Real-time bid adjustments. Automatic budget reallocation. Your campaigns improve every hour.
From Ad Click To Retained Client.
Track every lead from first touch to closed case. Finally know your true cost per client—by channel, by practice area.
Your AI Team.
On Autopilot.
A growing team of highly specialized AI agents—handling calls, writing copy, analyzing data—with human oversight and support when you need it.
Inbound Voice AI Agents
Every call answered instantly. Natural conversation. Intelligent qualification. Seamless scheduling. 24/7—nights, weekends, holidays.
Outbound Voice AI Agents
Calling within 5 minutes increases contact rates by 8–100x. Your AI agents call instantly—triggered the moment a lead comes in. Launch reactivation campaigns to hundreds of cold leads at once.
Receive a live call from agent.
Receive a live call from agent.
Receive a live call from agent.
Human Like Voice Agents
Answers calls 24/7, qualifies leads, books meetings
Performance Copywriter
Writes ads for Google, Meta, LinkedIn, and email
Data Analyst
Surfaces trends, heatmaps, and insights
Superintelligent Assistant
Real-time search and research
Image Generation
Creates ad creatives, visuals, and graphics on demand
Campaign Optimization
Optimizes bids, budgets, and targeting in real-time
Every data point.
Queryable.
Marketing spend. Call volume. Lead attribution. Conversion rates. All connected. All searchable in plain English.

Fire your marketing agency.
We lead with an AI-first stack that drives attribution, optimization, and client acquisition end-to-end. Agencies dress up services as “AI-powered” without real proprietary tech behind them.
*Performance guarantee applies to Superpractice plan only. Terms apply.
Building the future
of law firm growth
One platform. Ads, agents, strategy, attribution, optimization.
Everything law firms need to grow—nothing they don't.
New client opportunities delivered for our clients.
Attributed revenue generated for law firms using Superpractice.
Prior results do not guarantee a similar outcome.
Integrate or replace
Plug into almost any software law firms use today—or run Superpractice as your all-in-one front-of-house stack. We connect to CRMs, call tracking, scheduling, intake, billing, and more.
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